The woman posing for the mascara has a direct mode of address which draws the person in especially as the colours are high tech.Her direct mode of address can be seen as some aspect of looking seductive due to her mouth being slightly open.The shot used is a medium close up so the subject matter is focused on her eyelashes.The Dior Logo is at the top right hand corner as people will buy popular brands they know of.As the advert is for mascara the colour theme is a dramatic black and white. They've chosen to write 'ICONIC' in a large font on the bottom left as they're trying to remind people that you will almost be like an icon if you buy their mascara.The text is at the bottom as the last thing they'll remember is how good their product is.
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